TY  - BOOK
TI  - Indian Journal of Marketing  Vol 12,13,14  No.5-12 , 1-2, 4-12, 5-12
U1  - 380 
PY  - 1982///,83,84
CY  - New Delhi
PB  - Hauz Khas
KW  - Commerence/Marketing
ER  -