Principles of marketing (Record no. 38040)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00478nam a2200181Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | MPKV039916 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120911s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.14 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| Statement of responsibility, etc. | Kotler Philip; Armstrong Gary |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Principles of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Pearson Prentice Hall |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 557pp |
| 365 ## - TRADE PRICE | |
| Price amount | Rs.525.00 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong Gary |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mahatma Phule Krishi Vidyapeeth | Mahatma Phule Krishi Vidyapeeth | 20/09/2008 | 0.00 | 338.14 | 064036 | 12/09/2012 | 2 | 12/09/2012 | Book |